5/18/2023 0 Comments Git it online clothing![]() ![]() ICTs have become deeply embedded in the fashion industry and customer experience at three levels of communication. Virtual clothing is created with the help of Information and Communication Technologies (ICTs). The design was the result of a collaboration between the Dutch start-up, The Fabricant, Dapper Labs, creator Johanna Jaskowsa, and augmented reality artists, who brought together their creative minds and came with a design that broke through the traditional concepts of fashion and gave rise to a new and improved version, suited for a world residing in the new normal. The concept of virtual clothing became a reality in recent times by creating a digital dress called Iridescence. ![]() While the two weavers used their wit to trick the emperor into thinking that only those who fit their position would see the clothes, perhaps the idea was not too far from the truth. In his tale, he pioneered the idea of clothes that were not visible in the physical realm. Well, we can presume that writer Hans Christian Anderson thought of the earliest examples of virtual clothing in his story, ‘The Emperor Has No Clothes’. How Did the Virtual Clothing Trend Begin? Thus, experts in the community came together to harness the volatile potential of the digital era and create contactless couture that paved the way for virtual catwalks, augmented showrooms, and digitally modified clothing to recover from their losses. 90% of the fashion fraternity was suffering economic losses with plummeting sales and loss of jobs. This interplay of digital technology with couture gained momentum while the COVID-19 pandemic wreaked havoc in the fashion industry. In this fashion-meets-digital scenario, clothes cease to exist physically, instead opting for a visual representation constructed using 3D software, AR-based (augmented reality) computer technologies. In simple words, virtual clothing is the amalgamation of old fashion with new-age technology.
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